New Google Analytics Useful Features for Digital Marketing

by jasonbowden01

The Google Analytic tool has new robust and updated features that every digital marketer should use.

Are you using the Google Analytics tool with its maximum features? Internet marketing companies in Atlanta noted that every digital marketer in the industry today is using the tool for measuring their digital marketing and search engine optimization campaigns and there are new updated features that every marketer should know about. The Google Analytics tool is free and provides very powerful analytic features that can magnify your digital marketing success. To help every marketer become more competitive and successful in their online marketing campaigns, Google has added more features in its analytic tool that can incredibly boost your ability in making your business more engaging and responsive to your customers and market industry needs.

The Google Analytics ABC Reporting

One of the major updates from the Google Analytic tool is the ABC reporting structure. This analytic format can be used in order to identify clusters of data that will be based on the user behaviour and conversion and based on customer acquisition. In a single report you get to focus your marketing strategy based on these three important metrics that are also incorporated in the location and demographic reports. Using the report, you can easily consolidate the data you need based on different marketing goals and track down your conversion and visitor behaviour without the extra effort.

The New Acquisition Channels of Google Analytics

Two new channels are added to the Acquisition report from the tool namely the Overview and Channels. The Overview feature is also optimized with the ABC data that displays social, organic and direct channels as well as the sources of your social media traffic and media. The Overview metric helps a marketer to identify the top channel sources of his website visitors and which web pages have more conversion rate and with customer engagement value. The user can track down various media sources according to a customized group of visitor. The analytics’ new social feature allows the user to obtain a trackback report with an overview about the backlinks on every landing page of their website.

New Segmentation feature for the advanced users

Google Analytics now offer a better and smarter feature for segments on its tool which gives analytic experts like the search engine optimization companies in Atlanta to use more advanced analytic processing of data. The tool has a new interface that allows the user to do cohort analysis and to customize segment templates for more targeted analytics of a website. There are different pre-defined segments available on the Google Analytics Gallery thereby giving more room for analytic works to SEO experts.

Google Analytics Now Optimized with Demographic Data

If you are very concerned about your visitor’s age, gender, educational background and interests, the Google Analytic tool now added the new demographic data feature to help improve a marketer’s marketing campaign for Google Adwords using demographic and interest metrics for analysis. This feature helps marketers to identify more accurate their valuable customers and potential leads for better conversion of their business.