New Google Analytics Useful Features for Digital Marketing

The Google Analytic tool has new robust and updated features that every digital marketer should use.

Are you using the Google Analytics tool with its maximum features? Internet marketing companies in Atlanta noted that every digital marketer in the industry today is using the tool for measuring their digital marketing and search engine optimization campaigns and there are new updated features that every marketer should know about. The Google Analytics tool is free and provides very powerful analytic features that can magnify your digital marketing success. To help every marketer become more competitive and successful in their online marketing campaigns, Google has added more features in its analytic tool that can incredibly boost your ability in making your business more engaging and responsive to your customers and market industry needs.

The Google Analytics ABC Reporting

One of the major updates from the Google Analytic tool is the ABC reporting structure. This analytic format can be used in order to identify clusters of data that will be based on the user behaviour and conversion and based on customer acquisition. In a single report you get to focus your marketing strategy based on these three important metrics that are also incorporated in the location and demographic reports. Using the report, you can easily consolidate the data you need based on different marketing goals and track down your conversion and visitor behaviour without the extra effort.

The New Acquisition Channels of Google Analytics

Two new channels are added to the Acquisition report from the tool namely the Overview and Channels. The Overview feature is also optimized with the ABC data that displays social, organic and direct channels as well as the sources of your social media traffic and media. The Overview metric helps a marketer to identify the top channel sources of his website visitors and which web pages have more conversion rate and with customer engagement value. The user can track down various media sources according to a customized group of visitor. The analytics’ new social feature allows the user to obtain a trackback report with an overview about the backlinks on every landing page of their website.

New Segmentation feature for the advanced users

Google Analytics now offer a better and smarter feature for segments on its tool which gives analytic experts like the search engine optimization companies in Atlanta to use more advanced analytic processing of data. The tool has a new interface that allows the user to do cohort analysis and to customize segment templates for more targeted analytics of a website. There are different pre-defined segments available on the Google Analytics Gallery thereby giving more room for analytic works to SEO experts.

Google Analytics Now Optimized with Demographic Data

If you are very concerned about your visitor’s age, gender, educational background and interests, the Google Analytic tool now added the new demographic data feature to help improve a marketer’s marketing campaign for Google Adwords using demographic and interest metrics for analysis. This feature helps marketers to identify more accurate their valuable customers and potential leads for better conversion of their business.

The Faceoff between Social Media Marketing and Search Engine Marketing

So, you have your website ready, and now you are looking for ways to drive traffic to your website. To start with, there are several ways to accomplish this task. However, the two most popular choices among business owners and individuals are social media marketing and search engine marketing. In most cases, the conflict lies in which one should be given preference. 

How is Search Engine Marketing Better?

There are some inherent advantages of using SEM. The fundamental benefit is that most people look for business using searches. Besides this, you can take help of research tools to know what people are commonly looking for to get a head start, as far as keywords are concerned. Besides this, you can also buy the services of providers like Google AdWords to get the desired results.  

How is Social Media Marketing Better?

While SEM has its benefits, SMM is also advantageous in several ways. The concept of word-of-the-mouth marketing works the best in SMM. This is best illustrated in social platforms like Facebook and Twitter. Likes, comments and retweets broaden your audience coverage like nothing else.  A significant and unique benefit that the social media gives you is multi-dimensional interactivity.

You can post information, get feedback and respond to feedback in real time. This gives you a wonderful platform to interact directly with your customers. However, your responses will create your online presence and reputation. Therefore, be selective and wise in your responses. Social media platforms like Facebook, Twitter and StumbleUpon have come up with profitable and interesting advertising plans, which you can buy to gain advantage.   

How Search Engine Marketing Assists Social Media Marketing?

The use of SEO is not just limited to websites. In fact, it can also be applied to the content of your social media campaigns. Although, making predictions on which keywords are popular in social media may not be easy, there are several tools like WeFollow for Twitter that can be used to get assistance in this regard. Such tools can be used to refine your social media content and also help you generate traffic for the same. Moreover, concepts like Meta descriptions, image tags and title tags can also be used in social media content to perform on-site optimization.  

How Social Media Marketing Assists Search Media Marketing?

Social media profiles usually rank well in search engine results. This fact can be used to your advantage as this keeps the bad entries and negative pages about your business away. Therefore, social media marketing can help you in reputation management. Besides this, social media profiles are trustworthy and will add a few points to your credibility.

Which One Should You Choose?

The benefits mentioned for SMM and SEM are sure to confuse you. However, when both appear profitable in their own domains; it is best to incorporate both these activities in your plan. A combination of social media marketing and search engine marketing will help you achieve a good balance of traffic to your website. If your efforts in one area begin to prove unsuccessful, you can still expect to get traffic from the other source. Therefore, you will never lose all your customers at the same time.