Maximizing The Use of Custom Reports in Google Analytics

The Google Analytics tool is loaded with great features and functionalities that can help improve the search engine optimization outcomes. Because every internet marketer has his own marketing goals, it is imperative to know which features of the Google Analytics will most likely help their SEO campaigns. Using the custom report function in the analytics tool will help you filter the best metrics to measure in order to improve your marketing outcomes.

Identifying the most popular landing page on your site

The landing pages feature of the tool will give you an overview which among your website pages are generating more popularity online as well as the one that gets the most traffic. This part of the analytic tool will filter results according to the highest number of click through rates and impression of your web pages. Use the landing page report of the Google Analytics tool to identify which pages will likely drive sales and leads to your business.

Tracking your conversions

The tool can provide a conversion report by date and time which is a convenient feature in tracking down the real time conversions taking place in your business. One of the advantageous features of using this custom report of the analytic tool for SEO is that it gives you a better idea at what time of the day your business yields the highest conversion and when is the time your customers are likely to be engaged in interacting with your business.

Understanding how your customers interact with your business

If you want to take your brand closer to your target customers, it is essential to understand how your new and old customers engage with your website. The custom report on customer behavior will give you the advantage in tracking three metrics concerning your new and returning customer behaviors namely traffic, events and conversions.

Identify your search engine optimization ranking

For most Search Engine Optimization fanatics, this feature of the Google Analytics tool gives them more interesting information regarding their SEO ranking. From the custom report you will find a spreadsheet report indicating your website landing pages alongside with its keywords, impressions, CTR and ranking. This load of information will give you more detailed sources on reviewing the various areas of your search engine optimization strategies that need some improvements for better website traffic. You can use the metrics available in measuring the best keywords that bring a higher conversion rate to your landing pages and you can sort out which pages give the highest conversion rate and traffic source to your website.

Ultimate Guide in Best SEO Blogging Styles for Beginners

SEO blogging is a productive undertaking that every blogger should know to help their blog rank high on the search engine results.

Learning how to do search engine optimization is necessary among bloggers in order to enhance their productive results for online marketing. SEO techniques can influence how a blog can rank high on the search engine and it can boost your blog traffic over time. Understanding the value of SEO and learning how to do it right can become a productive undertaking to a blogger. Even beginners have no excuse not to learn the different SEO blogging styles that can help their blog become popular on search. SEO is a technique that optimizes your blog content for better exposure on the search results.

Use professional blogging platform to enhance your SEO campaign

You will need a professional blogging platform in order to further optimize your SEO blogging undertaking. It is often essential to own your own domain and to pay for a reliable host for your website in order to make your blog site look more professional. However, beginners often find this step quite intimidating and they can start slow by launching their own blog site using a free blog platform that can provide them high quality search engine optimization features.

Platforms like WordPress and Blogspot are good prospects to use for SEO blogging. For one, Blogspot is owned by Google and this gives your blog site an advantage for getting better exposure online when you use SEO techniques properly. WordPress on the other hand provides powerful SEO blogging features to help you promote your content and improve its structures to become more SEO compliant. There are a lot of WordPress plugins that can make optimizing your content easier by automation without requiring some technical know-how about SEO.

Build organic links to your blog site

One method of making the search engine take notice of your blog is to build organic links to it. This method however will take time but the effort is worth it if you are patient enough to see the results. Link building is an effective means of optimizing your blog exposure for search but an important requirement is that the links must be natural or organic. Link farming can negatively impact your blog ranking on the search. This often involves buying links from other sites and creating your own content across various websites and linking them back to your blog site.

Google has an intelligent technology in identifying unnatural links to a site and you might end up getting penalized for doing so or your Blogspot blog account might get banned by Google. Build natural links by publishing high quality content in order to get other website users to link back to your content. Building your authorship is a good way of making people link back to your site too. Offer solutions to your target blog readers and make them naturally link to your site by giving them good reasons to because your blog content is worth sharing to their social media networks.

For more information: The Modern Approach: SEO merges with Social Media Marketing

New Google Analytics Useful Features for Digital Marketing

The Google Analytic tool has new robust and updated features that every digital marketer should use.

Are you using the Google Analytics tool with its maximum features? Internet marketing companies in Atlanta noted that every digital marketer in the industry today is using the tool for measuring their digital marketing and search engine optimization campaigns and there are new updated features that every marketer should know about. The Google Analytics tool is free and provides very powerful analytic features that can magnify your digital marketing success. To help every marketer become more competitive and successful in their online marketing campaigns, Google has added more features in its analytic tool that can incredibly boost your ability in making your business more engaging and responsive to your customers and market industry needs.

The Google Analytics ABC Reporting

One of the major updates from the Google Analytic tool is the ABC reporting structure. This analytic format can be used in order to identify clusters of data that will be based on the user behaviour and conversion and based on customer acquisition. In a single report you get to focus your marketing strategy based on these three important metrics that are also incorporated in the location and demographic reports. Using the report, you can easily consolidate the data you need based on different marketing goals and track down your conversion and visitor behaviour without the extra effort.

The New Acquisition Channels of Google Analytics

Two new channels are added to the Acquisition report from the tool namely the Overview and Channels. The Overview feature is also optimized with the ABC data that displays social, organic and direct channels as well as the sources of your social media traffic and media. The Overview metric helps a marketer to identify the top channel sources of his website visitors and which web pages have more conversion rate and with customer engagement value. The user can track down various media sources according to a customized group of visitor. The analytics’ new social feature allows the user to obtain a trackback report with an overview about the backlinks on every landing page of their website.

New Segmentation feature for the advanced users

Google Analytics now offer a better and smarter feature for segments on its tool which gives analytic experts like the search engine optimization companies in Atlanta to use more advanced analytic processing of data. The tool has a new interface that allows the user to do cohort analysis and to customize segment templates for more targeted analytics of a website. There are different pre-defined segments available on the Google Analytics Gallery thereby giving more room for analytic works to SEO experts.

Google Analytics Now Optimized with Demographic Data

If you are very concerned about your visitor’s age, gender, educational background and interests, the Google Analytic tool now added the new demographic data feature to help improve a marketer’s marketing campaign for Google Adwords using demographic and interest metrics for analysis. This feature helps marketers to identify more accurate their valuable customers and potential leads for better conversion of their business.

Basic Social Media SEO Audit To Your Website

The regular conduct of SEO audit to your website is a good search engine optimization practice that every webmaster should do consistently in order to upkeep with their competitors. Using the social media network is a good channel to use for conducting the SEO audit on your site as it gives a lot of information regarding how your competitors are using the social media in promoting businesses and how to engage their customers.

How your competitors conduct their SEO marketing process can impact your search ranking and business competitiveness as well. Smart online marketers want to keep themselves on the loop regarding how far their competitors are going on their marketing campaigns and the social media channel is the best place to start your website audit for SEO.

Know your competitors and track down their marketing campaigns

By knowing the key players within your niche industry you can get a good start of conducting an SEO audit to your site. The main step that you can do in order to find your business key competitors is to make a Google search about your target keywords. You can use both the long and short tail phrases and find out which businesses rank high on the SERP. You can also search using various social media groups and keep track of the most common social mentions and comments. Get some insights from the people within you social circles and find out which companies are growing in popularity and what their social media marketing campaigns are.

Learn the unique SEO techniques employed by your competitors

As you identified who your major competitors are, your next step is to understand what SEO marketing techniques they are using. The social media channel provides a very transparent tool that can help competitors study each other’s marketing strategies. Use Google Trends in order to identify the branded keywords that you can use in order to make your business more competitive for SEO marketing. By knowing the social trends and the main keywords that can drive traffic to your business, you can get a good grasp on what keywords will work best for your marketing campaign. Intelligence tools can be used to gauge the social media marketing strategies for SEO that can help plot the trending patterns used by successful competitors of your business. Evaluate whether your own social media SEO campaigns are lagging behind and use the social media channels to monitor your competitors’ marketing tactics and make your business one step ahead than theirs.

The Faceoff between Social Media Marketing and Search Engine Marketing

So, you have your website ready, and now you are looking for ways to drive traffic to your website. To start with, there are several ways to accomplish this task. However, the two most popular choices among business owners and individuals are social media marketing and search engine marketing. In most cases, the conflict lies in which one should be given preference. 

How is Search Engine Marketing Better?

There are some inherent advantages of using SEM. The fundamental benefit is that most people look for business using searches. Besides this, you can take help of research tools to know what people are commonly looking for to get a head start, as far as keywords are concerned. Besides this, you can also buy the services of providers like Google AdWords to get the desired results.  

How is Social Media Marketing Better?

While SEM has its benefits, SMM is also advantageous in several ways. The concept of word-of-the-mouth marketing works the best in SMM. This is best illustrated in social platforms like Facebook and Twitter. Likes, comments and retweets broaden your audience coverage like nothing else.  A significant and unique benefit that the social media gives you is multi-dimensional interactivity.

You can post information, get feedback and respond to feedback in real time. This gives you a wonderful platform to interact directly with your customers. However, your responses will create your online presence and reputation. Therefore, be selective and wise in your responses. Social media platforms like Facebook, Twitter and StumbleUpon have come up with profitable and interesting advertising plans, which you can buy to gain advantage.   

How Search Engine Marketing Assists Social Media Marketing?

The use of SEO is not just limited to websites. In fact, it can also be applied to the content of your social media campaigns. Although, making predictions on which keywords are popular in social media may not be easy, there are several tools like WeFollow for Twitter that can be used to get assistance in this regard. Such tools can be used to refine your social media content and also help you generate traffic for the same. Moreover, concepts like Meta descriptions, image tags and title tags can also be used in social media content to perform on-site optimization.  

How Social Media Marketing Assists Search Media Marketing?

Social media profiles usually rank well in search engine results. This fact can be used to your advantage as this keeps the bad entries and negative pages about your business away. Therefore, social media marketing can help you in reputation management. Besides this, social media profiles are trustworthy and will add a few points to your credibility.

Which One Should You Choose?

The benefits mentioned for SMM and SEM are sure to confuse you. However, when both appear profitable in their own domains; it is best to incorporate both these activities in your plan. A combination of social media marketing and search engine marketing will help you achieve a good balance of traffic to your website. If your efforts in one area begin to prove unsuccessful, you can still expect to get traffic from the other source. Therefore, you will never lose all your customers at the same time.

Top Tricks in Preventing Google from Indexing Your Web Pages

Search engine optimization does not only involve optimizing your website for search and working out a strategy in helping Google algorithm to easily index your web pages. Webmasters often find the necessity to learn how to prevent Google from indexing their web pages for varied reasons.

In the world of digital marketing it is crucial to deliver as many information to your customers about your products and services in order to build consumer knowledge. At some point, you want to provide a specific web page that will be devoted for the purpose of introducing some information to your customers and you don’t want Google to index it for the reason that you might be using more links to refer your visitors to other websites and you want to avoid the issue of spamming that can lead to Google penalizing your site.

You might also be running some few tests to a new web design on a different platform and you don’t want Google to index the web page for the time being. Preventing Google from indexing your site will also give you the chance to audit your web page for duplicate contents to prevent the issue from hurting your current Google ranking. If these are your goals in optimizing your website, here are the best tricks to prevent Google from indexing a particular web page from your website the right way.

Block the individual web page using the Meta robot noindex tag

To block Google algorithm from indexing your web pages using the Meta robot noindex tag, add this code to the web page <head> section to prevent Google from indexing that page:

<meta name=”robots” content=”noindex, nofollow”>

Tweaking on the web page head using the Meta robot noindex tag will only produce a localized effect in preventing the search engine algorithm to crawl and index a particular page without affecting the viewing experience of your website visitors.

Use the 301 server status code

This trick will send your website visitors and the search engine algorithm to another web page separately. The 301 code will redirect your website visitors to a different page on your website while it will give the search algorithm the signal to de-index your web page URL. This will prevent Google from indexing a web page on your site that might be under construction or currently upgrading while giving your website visitors the opportunity to view certain related web pages on your website to view.

Use the benefit of robot.txt disallow

If there are content in your website that you don’t want the Google search engine to index but you want to retain for the benefit of your website visitors, you can use the robot.txt disallow. This will signal the algorithm not to index a particular web page on your site or you can specify a certain file or folder in your web page content not to be indexed by Google. Doing so will not prevent your website visitors from viewing the blocked content while you successfully prevent Google from indexing that particular web page at the same time.

Summary:

Preventing Google from indexing some of your web pages can be helpful in your search engine optimization campaign. Not all web page contents need to be indexed by the Google algorithm from your website especially when you are trying to prevent certain issues from affecting your website ranking and search engine result performance for the time being. These tricks will help you to undertake a safe SEO strategy of preventing the Google search algorithm from crawling and indexing particular web pages on your site without affecting your website visitor’s viewing experience while at the same time blocking Google from indexing your site for search result.

Importance of Search Engine Optimization Techniques for Your Online Business

Hiring SEO Services is not a losing stance; rather it is an investment into the future. Techniques used by professionals may help in getting your site move up in the online world.

If you are into online business or planning to get into it, then ignoring the factor of proper SEO will do no good to your business. If your goal is to flourish and develop your business in a lesser amount of time, then it is a key ingredient to get things done. Today’s online presence is not same as a decade before. The search engines have modified, and the ways it operate, have changed tremendously. Search engines operate on a complex algorithm method which is dependent on more than 200 factors.

This is largely due to the exponentially growing number of people who have access to the internet and also due to the players who have been trying to increase their online reputation over the recent period of time.  It is important to ensure traffic to your website without which the entire presence will be meaningless.

How do search engines work? When an individual user looks for something online, the search engines try to bring up the most relevant and the most useful content for that particular user. This may be results of a hundred quick calculations. So the catch is that if Google or Bing gets to think that your site has that set of useful and relevant content which a user has been looking for, it will bring up your site’s content to the user on its top page. This is a crucial thing and involves lots of hard and smart work.

A search engine will not simply put your page on the top just because you want it. Every player on the internet wants to be at the top. There are a particular set of rules which have to be followed, and this can best be done by hiring a professional SEO Services Company.

Professionals know it very well how to optimize a particular website. If you are looking for a good agency for search engine optimization in Atlanta, make sure that you choose the best because investing for SEO is never a bad investment. There are many myths and misconceptions regarding SEO, but you must remember that, SEO is not a luxury, it is a necessity. It is a crucial part of that marketing mix, which needs to be practiced to see significant results in the page rankings. So, hire a good agency, get them to do a thorough analysis of your sites in terms of SEO and hire them if you feel the need to!

This post was authored exclusively for Digital-Warriors Internet Marketing by Jason Bowden, a core contributor to Digital-Warriors Internet Marketindg. Jason Bowden loves to talk about web development company atlanta & seo services company.