Basic Social Media SEO Audit To Your Website

by jasonbowden01

The regular conduct of SEO audit to your website is a good search engine optimization practice that every webmaster should do consistently in order to upkeep with their competitors. Using the social media network is a good channel to use for conducting the SEO audit on your site as it gives a lot of information regarding how your competitors are using the social media in promoting businesses and how to engage their customers.

How your competitors conduct their SEO marketing process can impact your search ranking and business competitiveness as well. Smart online marketers want to keep themselves on the loop regarding how far their competitors are going on their marketing campaigns and the social media channel is the best place to start your website audit for SEO.

Know your competitors and track down their marketing campaigns

By knowing the key players within your niche industry you can get a good start of conducting an SEO audit to your site. The main step that you can do in order to find your business key competitors is to make a Google search about your target keywords. You can use both the long and short tail phrases and find out which businesses rank high on the SERP. You can also search using various social media groups and keep track of the most common social mentions and comments. Get some insights from the people within you social circles and find out which companies are growing in popularity and what their social media marketing campaigns are.

Learn the unique SEO techniques employed by your competitors

As you identified who your major competitors are, your next step is to understand what SEO marketing techniques they are using. The social media channel provides a very transparent tool that can help competitors study each other’s marketing strategies. Use Google Trends in order to identify the branded keywords that you can use in order to make your business more competitive for SEO marketing. By knowing the social trends and the main keywords that can drive traffic to your business, you can get a good grasp on what keywords will work best for your marketing campaign. Intelligence tools can be used to gauge the social media marketing strategies for SEO that can help plot the trending patterns used by successful competitors of your business. Evaluate whether your own social media SEO campaigns are lagging behind and use the social media channels to monitor your competitors’ marketing tactics and make your business one step ahead than theirs.