New Google Analytics Useful Features for Digital Marketing

The Google Analytic tool has new robust and updated features that every digital marketer should use.

Are you using the Google Analytics tool with its maximum features? Internet marketing companies in Atlanta noted that every digital marketer in the industry today is using the tool for measuring their digital marketing and search engine optimization campaigns and there are new updated features that every marketer should know about. The Google Analytics tool is free and provides very powerful analytic features that can magnify your digital marketing success. To help every marketer become more competitive and successful in their online marketing campaigns, Google has added more features in its analytic tool that can incredibly boost your ability in making your business more engaging and responsive to your customers and market industry needs.

The Google Analytics ABC Reporting

One of the major updates from the Google Analytic tool is the ABC reporting structure. This analytic format can be used in order to identify clusters of data that will be based on the user behaviour and conversion and based on customer acquisition. In a single report you get to focus your marketing strategy based on these three important metrics that are also incorporated in the location and demographic reports. Using the report, you can easily consolidate the data you need based on different marketing goals and track down your conversion and visitor behaviour without the extra effort.

The New Acquisition Channels of Google Analytics

Two new channels are added to the Acquisition report from the tool namely the Overview and Channels. The Overview feature is also optimized with the ABC data that displays social, organic and direct channels as well as the sources of your social media traffic and media. The Overview metric helps a marketer to identify the top channel sources of his website visitors and which web pages have more conversion rate and with customer engagement value. The user can track down various media sources according to a customized group of visitor. The analytics’ new social feature allows the user to obtain a trackback report with an overview about the backlinks on every landing page of their website.

New Segmentation feature for the advanced users

Google Analytics now offer a better and smarter feature for segments on its tool which gives analytic experts like the search engine optimization companies in Atlanta to use more advanced analytic processing of data. The tool has a new interface that allows the user to do cohort analysis and to customize segment templates for more targeted analytics of a website. There are different pre-defined segments available on the Google Analytics Gallery thereby giving more room for analytic works to SEO experts.

Google Analytics Now Optimized with Demographic Data

If you are very concerned about your visitor’s age, gender, educational background and interests, the Google Analytic tool now added the new demographic data feature to help improve a marketer’s marketing campaign for Google Adwords using demographic and interest metrics for analysis. This feature helps marketers to identify more accurate their valuable customers and potential leads for better conversion of their business.

Basic Social Media SEO Audit To Your Website

The regular conduct of SEO audit to your website is a good search engine optimization practice that every webmaster should do consistently in order to upkeep with their competitors. Using the social media network is a good channel to use for conducting the SEO audit on your site as it gives a lot of information regarding how your competitors are using the social media in promoting businesses and how to engage their customers.

How your competitors conduct their SEO marketing process can impact your search ranking and business competitiveness as well. Smart online marketers want to keep themselves on the loop regarding how far their competitors are going on their marketing campaigns and the social media channel is the best place to start your website audit for SEO.

Know your competitors and track down their marketing campaigns

By knowing the key players within your niche industry you can get a good start of conducting an SEO audit to your site. The main step that you can do in order to find your business key competitors is to make a Google search about your target keywords. You can use both the long and short tail phrases and find out which businesses rank high on the SERP. You can also search using various social media groups and keep track of the most common social mentions and comments. Get some insights from the people within you social circles and find out which companies are growing in popularity and what their social media marketing campaigns are.

Learn the unique SEO techniques employed by your competitors

As you identified who your major competitors are, your next step is to understand what SEO marketing techniques they are using. The social media channel provides a very transparent tool that can help competitors study each other’s marketing strategies. Use Google Trends in order to identify the branded keywords that you can use in order to make your business more competitive for SEO marketing. By knowing the social trends and the main keywords that can drive traffic to your business, you can get a good grasp on what keywords will work best for your marketing campaign. Intelligence tools can be used to gauge the social media marketing strategies for SEO that can help plot the trending patterns used by successful competitors of your business. Evaluate whether your own social media SEO campaigns are lagging behind and use the social media channels to monitor your competitors’ marketing tactics and make your business one step ahead than theirs.